We spent over two years developing the line before selling a single pair so that we could really nail our brand promise of crafting rugged, timeless boots, purpose-built for women’s feet and lifestyles.” We wanted to carefully consider every element of the collection from how the boots are constructed to how we present the collection in the market to cater to the diverse expectations of these awesome women. We wanted to do more than just size down what we were already making.” But it was clear to us that we weren’t offering them a great experience in terms of fit and performance, which are hallmarks of our brand. “When we started working on the women’s line, we knew that women were already excited about the brand and wearing our men’s styles.

What is the vision of the Red Wing women’s line? In this Q&A, which is sponsored by Red Wing Heritage Europe, I ask Allison why they set out to create a Red Wing women’s line how it’s different from the men’s line and what it feels like to be part of the family behind a brand with such a dedicated following. Today, she’s the Director of Heritage Product Creation, both for the women’s and the men’s lines. It only seems logical, right? Even better to find someone who was quite literally born into the Red Wing brand.Īllison Gettings’ great-grandfather, her grandfather, and her father have all run the company. Part of the success no doubt comes from the fact that Red Wing Heritage put a female creative mind in charge of the project. The successful relaunch of a Red Wing collection dedicated to women was cemented in October with the opening of the world’s first women’s Red Wing store in Berlin. The solution was introduced back in the autumn of 2016 the Red Wing Heritage women’s line. The popular Iron Ranger is (naturally) also available in the Red Wing women’s line.

Womens red wing boots